Hello? Anyone Out There? Why We Share.

We attend trainings and seminars and free work shops. We read blog posts and articles and books. Our goal is to find out how to maneuver in this sea of social media. What do you say? How do you say it best? Whom do you say it to? Where do you post it? How often? Do I really need to blog??

But if you get all of that right, how do you know if anyone is listening? Social Media is all about engaging in a conversation and creating a viral message that others share because the find it valuable and interesting. They share your information so they can be seen with the cool kids, those in the know, the experts. They share information because they want to show their friends how valuable they can be…even if just by association.

In fact – I’m doing that right now! =)

I read a great article about how to get more people to LISTEN and SHARE the things you post from Social Media Examiner and wanted to pass it along. It is based on a study done by New York Times and Latitude Research and they came up with some interesting findings.

Here’s a summary of why people aren’t sharing what you are saying with their spheres of influence:

1. They Don’t Trust You.

2. They Don’t Care About Your Brand.

3. Your Posts are Boring.

4. They Care About Causes More Than Brands.

5. They Share to Build Relationships with Others.

6. They are Looking for Validation.

7. They Share to Manage Information.

8. You’ve Misunderstood Your Audience.

9. They are More Personal in Email.

Check out the Social Media Examiner article or review the research right from the source.

So … was this valuable? Are you gonna share it?

New ma WebCenters Training Scheduled for Fishkill, NY

On October 8, 2011, Trista Polo and Russell Polo will be teaching people sales and appointment setting skills in Fishkill, NY at the Hilton Garden Inn. This is a systemized training and is part of the MarketAmerica.com National Meeting Training and Seminar System (NMTSS).

Trista is a 2 time ma WebCenters Challenge Winner has been a Certified WebCenter Trainer for 3 years and is being joined for the first time by her husband Russell Polo, who just became certified in August 2011. Russell brings vast technical knowledge to the table and will be covering the ins and outs of the WebCenter and some of the technology that goes along with it.

While this is NOT a technology training, Russell will be a huge asset for the class to help them navigate the WebCenter and understand the technologies behind it.

Training will begin at 9am and go till 6pm and costs $35 for the entire day. Students that complete the course will receive a Market America Certified WebCenter Consultant certificate.

The training will cover the following topics:

Proven and SIMPLE sales techniques that you can apply to ANY part of your business

• How to provide web solutions for local business
• How to create cash flow and residual BV
• EXCLUSIVE content including Prospecting Web Sites and ShopBox!!
• Training on conversational marketing, networking and building skills that will help you build your Unfranchise.
  
• Training includes the Website Builder, Webcenter Modifier, Design Center and the Sales Support Calendar. This is NOT a technical training. Learn the power of the ma WebCenter and the power of LEVERAGE.

To get more information, read testimonials and register for this training, please visit www.allthatinternet.net/training.

Positive Media Is No Longer Enough – a true story

Written by Trista Polo
Posted on April 11, 2011

The following blog post is intended to be utilized for educational purposes only. It is not meant to defame or shed negative light onto any person, entity, company or organization. Any reference made to actual persons have been removed unless those references are to promote that person or entity in a positive way. No opinion, express or implied, is being given on the person or persons whose identities have been removed from this post. Any opinions expressed in this article are quoted from other individuals and are not necessarily the opinion of the author of this post.

When I started making a name for myself in the local community as – Trista Polo Internet Business Consultant for AllThatInternet.net – I did it through building relationships at local business events and expos. This was a slow way to go but as I learned this weekend, it is the best way in these transparent and digitally viral times.

It used to be positive media was the way to go. PR firms were tasked with getting good press out there about the person or company and people would read it, believe it and then buy it. Press was always more valuable than advertising because it seems more real and more credible when it is out there in the NEWS.

So getting in the news was a big win for a local business owner. It allowed them to take a step up above their competition because they were recognized by local media as being special enough to warrant NEWS.

Well it seems that is no longer true.

My husband signed up for a local news paper subscription recently and – as a sign of the times – he lets it sit in its green bag on the driveway while he peruses the news on his smart phone before even getting out of bed. This weekend he came across a profile for a local business owner – a landscaper – that had a nice write-up about his background, keys to success and a company profile.

Great press. Nice picture. Put him a leg-up above his competition .. and there is a lot of competition among landscapers so good for him, right?

Wrong. If you read the paper virtually and happen to click on the comments for this particular article, you would realize that this was actually the worst possible press he could have received.

In a world of digital, viral, virtual, social we are not just shown what the news outlets want us to see but we have an opportunity to see what everyone else thinks about any given subject. Comments on videos, blogs and news articles allow the public to have a voice. The voice is now the NEWS.

I am finding out about the biggest news items first from twitter on my smart phone mobile app instead of seeing it on the evening news or hearing it on the radio. I am exposed not only to the news but people’s opinions about it – a much broader view of the world than when I was limited to the news from limited sources.

In the case of this landscaper, it is unfortunate that public opinion did not support the positive spin the article created. Because even though it states all “comments (should be) smart and civil. (And not) attack other readers personally,” that’s not what I always see. When people have an emotional charge about a situation, the guidelines are sometimes ignored.

Trista Polo to Perform in Special Dutchess Diva Appearance Jan. 26th

The Dutchess Divas can be seen on January 26th at the Dutchess Regional Chamber of Commerce After Hours networking event at Shadows. Molly Renfroe Katz, Producing Director of Half Moon Theatre, and other Divas will be performing a couple of selections for the local business community. Other Divas to perform including Trista Polo, owner of AllThatInternet.net; Shona Tucker, Professor at Vassar College; and Denise Summerford who was seen recently in “In Transit” on Primary Stages. This short performance is a taste of the Half Moon Theatre’s upcoming fundraiser Dutchess Divas which is scheduled for May 12, 2011 at the Villa Borghese. This will be the third year Dutchess Divas has been put on for the Hudson Valley and each one has been more incredible than the last. Seating is limited for this event and reservations in advance are required. For more information on the Dutchess Diva event, visit HalfMoonTheatre.org.

Blogging for Business Owners

One of the most common concerns expressed by small business owners who are new to digital marketing is that they don’t know what to write about in their blog entries. That means they’re neglecting a valuable opportunity to market their business and communicate with their customers!

Here are some tips from Jeremy Fennema, Head of the MAWebCenters program:

• Tell your story. This is a great way for businesses to get their blog started. Who are you? Who’s on your team? Why did you choose the industry you’re in? When did you decide to become an entrepreneur? This topic can be separated into a series of entries, too!
• Put the audience in your shoes. Tell readers what a day or a week in your business is like. Take us on a tour of your world!
• Get out into your community. Being active in various community events (like local fundraisers) creates a win/win scenario for everybody involved – it’s a way for businesses to promote themselves while contributing to a worthwhile cause! Use your blog to share that experience with readers. Take pictures; describe the event and tell readers what compelled you to become involved with that particular cause.
• Compare your business to the big fish. Small- and medium-sized companies everywhere almost certainly face larger national competitors. If you operate one of these smaller businesses, what gives you a competitive advantage over the corporate giants? Maybe it’s your understanding of the local culture. Perhaps you partner with other local companies. Regardless of your industry, you can always make a solid case for your business against the others with just a little brainstorming!
• Use your resources! Using the resources available through your web site and with your web professional, you can check your site statistics section to see what your most popular products or pages are, and create a blog post from that information. Or consult your Facebook and Twitter pages to find inspiration from your online community!
• Ask the readers! This is another way to leverage multiple features in your Web solution. Send questions or requests for content ideas via e-newsletter, Twitter feed, Facebook or with a simple post on the home page! Customers will love feeling included and will appreciate knowing that their online voice is heard!Most importantly – get started!
  And once you start blogging, don’t forget to promote the blog posts to increase followers. Post your blog entries on Facebook, Twitter, LinkedIn and other social networks where you spend time. It will allow your friends, fans and followers to learn more about you and your expertise in your business. Consistent updates to your blog will also add to your SEO ranking, giving search engines new content – which they love!
  

  If you are a client of AllThatInternet.net and utilize the MA WebCenters solution you know you have all the tools you need to get started with your blog. Integrated Blogger tool, site statistics and social networking widgets make it easy to implement these ideas.

What other ways to you get inspired for blog content?

6 Simple Steps to SEO Yourself

One of the final pieces of any web site consultation for our local clients is to finalize the SEO of our client’s new web site to ensure good search results. We want our client’s web site to be found as soon as possible and we know it can take up to 6 months for it to start showing up organically in Google, Yahoo and BING among others.

We find that with a well built site and these simple steps, our sites are getting found within weeks of going live. Here’s all it takes for us to get these quick results:

6 Simple Steps to SEO Yourself

1. Build a SEO-friendly site with titles, keyword rich text and images and content set up in category-based pages.
2. Choose the right keywords. First go to Google’s keyword tool and then search for these top terms in google.
3. Make sure titles, meta-data including keywords and descriptions are specific to the page you are labeling and only add keyword/description info to the pages you want search engines like Google, Yahoo and BING to find.
4. Add yourself to directories including local and industry-specific sites.
5. Make changes to the site regularly to keep the content fresh. One way to do this is to add a blog to your site and include articles, news and success stories so there is fresh content to keep your visitors coming back.
6. Promote your site on social networking sites like Facebook and LinkedIn with a company profile. Promote your site on twitter with a company account.

Some examples of free location-based search directories where you can add your company include:

merchantcircle.com
google.com/places
epinions.com
hotfrog.com
yelp.com
local.yahoo.com
cityslick.net
brownbook.net
manta.com

Some of these require a user account or email verification but all of them are free and will create additional link-back credibility.

What other tips have you found to work well in setting up SEO for your site?

To find out how AllThatInternet.net can help you SEO your site, contact Trista Polo for a no-cost, no-obligation consultation.

Trista Polo Added to SCORE Ulster Spring 2011 Catalog

A Hands-on Approach to Social Networking Your Business.
Attendees must be computer literate (Limit of 20 attendees)
Workshop leaders: Trista Polo, Sr. Relationship Manager and Trainer for AllThatInternet.net and Thea Linscot: Online Marketing & Communications for Ameribag Inc.
The workshop will focus on:
· Getting Started on Facebook and Twitter
· The basics of utilizing Facebook and Twitter
· Promoting your business
· Promoting your Products and/or Services
· Learn about available tools – Page vs Profile, Post vs Message.
If you have been nervous about taking your Social Networking to your business, this is the information you have been waiting for.
Wednesday, April 6 • 6-8:30pm 1 session – $10
DCB 835-03
BRC

Check it out at www.scoreulster.org

The customer’s voice is louder than it used to be. Is your business ready?

A few weeks ago I did a short talk on the power of testimonials for business owners. I utilized information gathered from Ivan Misner, founder of BNI and “Father of Networking” in a blog he does regularly for Entrepreneur.com. Not only is it great to get testimonials for your business, it is important to give them as well. Giving a good testimonial will help that business to grow and better provide support and services to you and your referrals.

But what if you are NOT happy with the products and services that you received. The video testimonial has become a powerful way to give the customer a BIG voice – as big as the biggest companies in fact. They say that you should be careful what you say in an email because email never dies. The same is true with video.

I was on Facebook this morning and on my news feed was a video I had never seen before. This soldier had an issue with HP customer support and decided to make a video expressing his frustration.

It turns out on further investigation, this video was made in 2006 – 4 years ago! According to a comment on thevideo by user jszambelan, “This video is actually over 4 years old, I work on behalf of HP and was around when this video was originally sent to the company back in 2006. HP resolved this customer’s issue back then, and for years, HP has offered active duty U.S. military personnel free phone support for products both in and out of warranty.”

It shows the power of the customer’s voice when we have such a far-reaching microphone. While this video is still floating around (newly posted on Facebook 10/15/2010) and getting new exposure and new negative publicity for HP, no one ever heard about the retraction and resolution.The insult travels much faster and further than the apology.

When your customers work with you, you want them to have such a great experience that they feel compelled to make a positive video testimonial about you. Like the video I made about Dan Gallagher of MetLife Home Loans.

I always ask a new business relationship this question: “What sets you apart from your competition? And you can’t say service.” I ask this not because service is unimportant. It is of utmost importance of course. The problem is, it’s no longer something that should set you apart. Service is a given…so what else ya got?

Think about what you bring to the table when working with your clients and customers. People expect more than they used to when spending their hard earned money on your products and services. Do you deliver? If your customers made a video testimonial about your company, what would they say?

This blog entry written by Trista Polo, Internet Business Consultant for AllThatInternet.net.

Get More Traffic to Your Web Site with Reciprocal Linking

Get Found While Waiting to Get found!

Local Business Directories

A lot of businesses utilize local business directories to get found while waiting for their web site to be indexed and presented in local search engines.

Some of the main free ones include…

• Google Directory – your listing comes up when people search for your industry or company
• Merchant Circle – a listing page where you can enter info, coupons, hours and connect with other businesses
• YELP – a social review site where customers can review your products/services creating 3rd party credibility
• Yaho0 – another good search engine business listing
• BING – Microsoft search engine free listing
• Foursquare – a social networking check-in site so your customers can let people know when they are at your business

There are other directories that be specific to your area so do a search on Google for “local business directory” and see what else comes up. You can also utilize companies like ABC for an additional paid listing.

Just look for the “List My Business” or “Business Owners Click Here” link on the site. Sometimes it is hidden in the footer links so check there too if you can’t find it.

Keep in mind that these listings will always list your competition as well so it should not be the only way people can find you on the internet.

We recommend sharing reciprocal links with your vendors, suppliers, best referral sources, customers and friends that are in same, similar or related industries with you. Many businesses create a Links page on their site for these relationships. Just ask them to add a link to their site with your web address and you do the same.

While helping you get found while waiting to get found, it will also increase your search rank once you are indexed in the major search engines.

And of course, don’t forget to promote your web site on all of your social networking accounts as well – Facebook, Twitter, Foursquare, Flikr, MySpace, Yelp are all great ways to help your friends and contacts find your business online.

What other directories have you used that have helped your business get reciprocal linking and traffic to your site?

Contact AllThatInternet.net if you know a local business owner that would like to leverage their advertising dollars on the internet. 914-456-5803

Trista Polo added to SCORE Ulster Fall Course Catalog

Trista Polo, Internet Consultant for the local business owner, will be the featured speaker and trainer at a SCORE Ulster workshop this fall.

Social Networking as a Business Tool