Attracting reviews on your website

What’s the best way to get customers writing reviews? Tell your clients and prospects to offer an incentive! Leggatt points to one Web site that generated about 1,000 reviews from customers on its site in a matter of ten days! Their secret? The owners of the site e-mailed customers offering a raffle prize and an e-coupon for their next purchase in exchange for their reviews!

To maintain fresh review content, Leggatt writes, “keep reminding customers that their feedback is welcomed.” Tell your clients and prospects to use space on confirmation e-mails, product pages and e-newsletters to remind site visitors that they can write reviews! Sharing this advice will add to your own expertise and help your clients get their site off to a great start!

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