Archive for August, 2009

E-Commerce Revenue Looking Up for 2010-2012

There’s no doubt that 2009 has been a sluggish year for retail growth in most sectors, but eMarketer is forecasting some good news! According to the research firm, US retail e-commerce sales are going to reach $135.2 billion next year!
That’s not all…2011 and 2012 are looking even better! Sales will increase nearly 11% in 2011, [...]

E Marketing Favored by Small and Medium Sized Businesses

The latest Local Commerce Monitor Wave report from The Kelsey Group shows that small- and medium-sized businesses are leaving traditional advertising mediums in the dust! For the first time in the 13 years that the study has been conducted, small businesses are using online media more than ever to advertise. They’re cutting back or entirely [...]

Website Advertising As Effective As Television Advertising

The latest study by comScore and dunnhumbyUSA reveals that online advertising is as effective as television advertising…and sometimes even more so!
comScore’s Gian Fulgoni said, “It is likely that the more precise targeting ability of the Internet—especially in terms of accurately reaching the desired demographic segment—is a key reason for effectiveness. This is meaningful in [...]

Consumers go to the web first

How the Web influences consumer decision-making!
Consumers are consulting the Web more than ever during these challenging economic times. They’re researching businesses, products and services to ensure they’ll be making a savvy purchase with their hard-earned money. As Ross McDonald at Google Australia affirms, “Indeed, consumers are searching online and making their purchase decision [...]

E-Mail a Large Part of Market Budgets for Businesses in the Coming Months

According to StrongMail Systems’ 2009 Marketing Trends Survey, businesses are gearing up to spend more of their marketing budgets on e-mail in the second half of 2009! In fact, 81% of responding businesses said they plan to increase spending on e-mail marketing, placing it at the very top of the list! To optimize their [...]

Increase traffic to your website

As you surf the web, you may start to see a familiar image. The “Add This” button is a handy tool that allows people to easliy share the content from your site with the world. They can either email it, post it on a social networking site like Twitter or Facebook, bookmark it to come [...]