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How the Web influences consumer decision-making!
Consumers are consulting the Web more than ever during these challenging economic times. They’re researching businesses, products and services to ensure they’ll be making a savvy purchase with their hard-earned money. As Ross McDonald at Google Australia affirms, “Indeed, consumers are searching online and making their purchase decision long before they enter the physical store.”
“As shoppers consider their potential purchases, compare brands, features and even colours, they use online sources to guide them,” McDonald adds.
What does this mean for business owners? McDonald explains while emphasizing the consequence for businesses that do not leveraging search engines:
“For retailers, the implications are clear. Engagement happens long before a customer enters your store…Any relevant retailer that doesn’t appear in the online search results is not influencing the consumers when they are crying out for help. Make sure you reach them at the exact point they want information.”
The solution, according to McDonald, is for businesses to take a multi-channel approach to marketing by merging the availability of online information with in-store sales operations. Multi-channel marketing “is a smart way to grow incremental revenue in today’s uncertain times. Shoppers are already searching, so make it easy for them to find you,” he writes.
With MA Webcenters Web Solution, business owners will have no trouble making their company visible thanks to the site promotion tools available! They can optimize their Web site quickly and easily, without relying on a costly independent firm to do the work for them.