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The latest Local Commerce Monitor Wave report from The Kelsey Group shows that small- and medium-sized businesses are leaving traditional advertising mediums in the dust! For the first time in the 13 years that the study has been conducted, small businesses are using online media more than ever to advertise. They’re cutting back or entirely abandoning methods like television or newspaper advertising!
The study “revealed a decrease in overall ad spending by SMBs, owing to unfavorable economic conditions and the long-term substitution of traditional media with lower-cost digital/online media,” according to the Kelsey Group.
Despite the decrease in overall ad spending, the report also found that, on average, SMBs increased the amount they spent on Web sites and profile pages by more than 26%!
Kelsey Group’s Director of Research Steve Marshall said, “The milestone of digital/online surpassing traditional media among SMBs is an indicator of the broad shift to online platforms.”
That shift is going to continue as more businesses realize they can cut advertising costs and get better results by using the Web! SMB Business Owners can make the most of their Web marketing efforts with the help of our complete Web solution!