Website Advertising As Effective As Television Advertising

The latest study by comScore and dunnhumbyUSA reveals that online advertising is as effective as television advertising…and sometimes even more so!

comScore’s Gian Fulgoni said, “It is likely that the more precise targeting ability of the Internet—especially in terms of accurately reaching the desired demographic segment—is a key reason for effectiveness. This is meaningful in and of itself, but when you take into account the fact that online advertising is generally less costly than television, these results take on even greater significance.”

Fulgoni says it all! As a marketing tool, your Web solution is a more effective and less costly investment over the long-term than other advertising mediums—especially television!

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