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Small to Medium Sized Businesses know how much competition they have out in the market place. And that competition gets even bigger when they venture onto the internet. Many business owners have sites already but are not sure what to do with them and so they end up being as effective as an online brochure when they have the potential to be so much more.
Recently, I learned that an effective web presence should have a video of the company’s owner welcoming visitors to the site above the fold on the home page. Below is some more advice to keep your website competitive and effective in the fast-paced world of online business.
Julia Talevski at the Sydney Morning Herald writes, “The Web is known for fast-paced change, so it’s absolutely crucial that your business Web site meets a customer’s expectations.” Talevski consulted with Australian Web experts Alex Hill and Greg Muller to get some details about what Web users expect and how businesses can cater to their site visitors for better results!
Make it Interactive; Make it Your Web Presence.
Muller suggested applying “interactive elements” to a Web site, and these elements should be customized to match! the business’ culture. Muller said interactive features of a site sho uld “focus on your brand and how you want it to be perceived.”
Hill echoed Muller’s advice. He told the Sydney Morning Herald that today’s Web sites are “moving from a magazine-style format of pictures and text to being more interactive and dynamic.”
How many business Web sites have you visited with that “magazine-style” format? These businesses are your ideal prospects! Set up a walkthrough with their Decision Maker(s) and let your Product Specialist demonstrate how easy it is to make an interactive and engaging site! They’ll see that they can embed videos, enable customer reviews and wishlists, add driving directions directly to the site and even create a layout that suits the unique nature of th! eir business! Whether it’s a playful clothing boutique or a no-nonsense law firm, the tools available in your Web solution empower a businesses in any industry to establish the look and feel they want to convey with an eye on their business’ one-of-a-kind brand, just as Muller recommended.
Keep it fresh!
Naturally, Hill and Muller encourage site owners to update their Web sites regularly! As Hill told Talevski, “The biggest mistake a lot of Web sites make is that once they’ve got it up, they don’t pay any attention to it.”
That doesn’t appeal to site visitors and it certainly doesn’t help the site’s ranking on search engines. In fact, it’s practically like having no Web site at all!
“It’s a cornerstone of your marketing and co mmunication activities. Today’s generation doesn’t look at the Yellow Pages, they look online and you need to be found online,” Hill said.
Consumers trust businesses that update their Web sites with new, interesting information! In fact, the status of a business’ Web presence reflects directly on the business itself.
“If people can see something happening on the site every day, they know it’s a functioning site and business,” Hill explained.
Find Room for Improvement with Site Statistics.
Finally, the two experts told Talevski that businesses should keep a close eye on their Web site’s statistics. Doing so will reveal “how visitors spend their time on the Web site,” according to the ! ;SMH.
Business owners can access tons of informative data in the site statistics section of our Web solution. They can monitor their most effective search keywords, discover which search engines drive the most traffic to their site, establish where visitors are spending the most time on the site, and much more! With this powerful data at their fingertips, business owners can analyze their Web marketing efforts and make the modifications necessary to reach their full potential!
Enjoy! Post comments. I’d love to know your thoughts.
- Trista Polo, Website Development and Business Owner Development