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The evolution of shopping is bringing more and more people online to purchase consumer packaged goods and services.
“The way consumers shop for everyday products continues its transformation towards the Web,” wrote David Wiesenfeld, Nielsen’s VP of Brand Advertiser Solutions Online Division.
Wiesenfeld offered the following prediction: “In the future your children will likely conduct the majority of their shopping online.”
He adds, “Nielsen estimates that online consumer packaged goods (CPG) sales alone increased 25% to 30% between 2004 and 2008. And there are compelling reasons to believe that growth will continue, as overall online sales are projected to increase almost 200% between 2008 and 2012.”
In fact, Nielsen’s predicting a total of $475 billion will be spent in the e-commerce market by 2012. And $16 million of that total is CPG!
Wiesenfeld attributes the transition to the Web to three major factors: Convenience, choice and value!
These three factors are becoming more important to Web users every single day! With a professional online presence, small- and medium-sized businesses can offer convenience, choice and value…all while increasing their profits and decreasing costs!