Archive for October, 2009

Consumers Prefer E-mail to Direct Mail

Our latest numbers come from the ExactTarget 2009 Channel Preferences Survey, which found that 92% of online consumers have opted-in for an e-mail list.
“It’s by far the most popular channel for permission-based promotional messages across every age group,” according to the survey. That means the e-mail marketing tools available in your Web solution will [...]

Secrets to Customer Interaction

Businesses in all industries are always looking for ways to reach new customers and engage their existing ones. Top-performing companies know the secret to effective customer relations: Quality e-mail marketing!
That was the topic of the latest Webinar by Practical Ecommerce and Yesmail. “Email Marketing Best Practices for Small Business: New Customers, Repeat Sales” offered [...]

Addressing Solutions to Common Challenges

Businesses are looking for solutions that will address common challenges…and your Web solution is the key! According to the Retail Systems Research CRM and Loyalty 2009 Report, survey respondents listed the following as top challenges for their business:

Consumers are price-sensitive in today’s economy
Retaining existing customers
Attracting new customers
Consumers expect a higher level of customer service

Also, the [...]

Keeping Customers Wanting More Online

Armando Roggio at PracticalEcommerce discusses important additions to today’s websites to help businesses increase their online footprint:

Create Unique Product Descriptions. Don’t be dull! Tell your prospects and clients to keep their product, service and menu item descriptions short, but also remind them to add a unique twist to those descriptions. Remind them also to [...]