Keeping Customers Wanting More Online

Armando Roggio at PracticalEcommerce discusses important additions to today’s websites to help businesses increase their online footprint:

1. Create Unique Product Descriptions. Don’t be dull! Tell your prospects and clients to keep their product, service and menu item descriptions short, but also remind them to add a unique twist to those descriptions. Remind them also to include the basic information that a shopper would want to know about a product (size, dimensions, ingredients, and so on). Finally, tell them to add a “call to action” so their site visitors are compelled to make a purchase or visit the store right away!
2. Embed Videos! Studies show that consumers and Web users are increasing their online video use. Tell your prospects and clients to add a short video of a product demonstration, business biography or even an informative, industry-specific tutorial. No matter what kind of business your prospect operates, they can use your Web solution to easily embed a video and make their site more appealing, interactive and professional.
3. Enable Customer Reviews. In his article, Roggio cites results from the MarketingSherpa 2009 Ecommerce Benchmark Report showing that 74% of respondents said reviews are an effective way of increasing sales and engagement. That’s definitely not the only study that favors customer reviews! Plenty of emerging data reveals that shoppers are much more likely to purchase a product if they have access to reviews from other users…even if the shopper wasn’t planning to purchase before! Your Web solution allows small- and medium-sized businesses to enable customer reviews in their e-commerce catalog. Tell your prospects they stand to make higher profits when they take advantage of this valuable tool!
   

Enjoy! Post comments. I’d love to know your thoughts.

- Trista Polo, Website Development and Business Owner Development

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