Secrets to Customer Interaction

Businesses in all industries are always looking for ways to reach new customers and engage their existing ones. Top-performing companies know the secret to effective customer relations: Quality e-mail marketing!

That was the topic of the latest Webinar by Practical Ecommerce and Yesmail. “Email Marketing Best Practices for Small Business: New Customers, Repeat Sales” offered detailed insight into how leading companies are making e-mail campaigns work for their business.

Yesmail’s Kristin Kleweno hosted the Webinar and was quick to emphasize that larger, well-known companies may have figured out the strategies for effective e-mail marketing, but there’s no reason why small businesses can’t follow their lead!

Here are some tips to help increase positive interaction with customers:

• Target the e-mails. With the solution you provide, your prospects and clients can implement e-mail campaigns targeted to specific contacts. If they know a site visitor or customer is interested in a particular brand or service, they’re able to send e-mails to only those customers. Leading companies use this strategy because shoppers appreciate the customized content.
• Send them consistently. Kleweno encourages businesses to send consistent, regularly-occurring e-mails so that subscribers know when they can expect to find a new message in their inbox! Whether it’s once a month or once a week, consistency is key!
• Encourage Customer Participation. Research shows that consumers choose Web sites which foster a customer/company relationship that encourages inclusion and participation. Many features of the Web solution you offer facilitate that vital customer interaction.
• Top Picks. Another customer-centric strategy Kleweno cited among e-mail marketing Best Practices is to include “Top Picks” in e-newsletters. Even in this economy, many shoppers are more inclined to make an impulse purchase when they see which products or services are popular among other customers.
• Don’t forget to say “thanks”! One of the most important targeted, customized e-mails your prospects and clients can send is an initial “thank you” e-mail to their new opt-in subscribers. According to Kleweno, a thank-you e-mail is the perfect opportunity to offer an exclusive discount as a call to action.

Enjoy! Post comments. I’d love to know your thoughts.

- Trista Polo, Website Development and Business Owner Development

Write a comment

Name (required)

Mail (will not be published) (required)

Website

CAPTCHA Code