Business Switching to Web-Based Tools

A survey of small businesses by Hurwitz & Associates provides clear proof that the Web is the go-to place for promotion and marketing!

According to a press release regarding the survey, “small businesses are shifting more of their marketing initiatives.” They’re switching from “traditional media” to Web-based tools.”

Naturally, e-mail marketing was one of the most popular Web tools in the survey, and the small businesses that use e-mail marketing are highly optimistic about the results! In fact, 82% of small businesses that currently use or plan to use e-mail marketing expect revenue growth this year!

This research is evidence that small businesses out there are willing to take initiative and use up-to-date promotional strategies…they recognize the inherent benefit of e-mail campaigns. Business owners can boost their revenue growth through the use of e-mail marketing. There are many cost effective solutions to choose from. MA WebCenters Web site solution includes e-mail marketing campaigns.

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