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“Technology does not run an enterprise, relationships do” - Patricia Fripp
So I talk to a lot of people. You can call me a sales person but I more aptly think of myself as a Mentor and Relationship Manager. I strive to better my networking, communication and relationship building skills. Not because I want to be better at sales. But because I want to be better at offering value to others and the best way to do that is to get to know them better.
I often hear objections from my clients and students when I tell them that they need to be better at networking, communication and relationships. Here are some of the most common:
“I don’t want to sell or promote myself or a product.”
“I hate marketing, I feel like a prostitute.”
“I want people to use my products and services because they like the company, not because they like me.”
“I’d rather be home with my kids then out networking.”
What do you think makes people resistant to relating to closely to others in business?
I saw a powerful woman speak recently named Dinah Liversidge. She was able to relate to people one on one in a powerful way. You felt better about yourself when you spoke with her. In addition, she was able to bring a room of 100+ people to their feet in ovation at the end of her talk because she is such an expert at communication and creating relationships. And I believe she is so skilled at networking and proving her value to others because of two reasons. First she has a “givers gain” philosophy. She is more concerned about lifting others up than about self-promotion. Second, she is willing to give of herself emotionally and by sharing a piece of herself through powerful stories that are entertaining, thought-provoking and emotional.
What tips have you learned that help you create more value for your current and future clients?
So for business owners that want to put systems in place, create the perfect marketing strategy and technology your way to the top, remember that “Technology does not run an enterprise, relationships do” -Patricia Fripp
How has technology helped you gain an edge in relationship building with your current and future contacts?
Create powerful technology and strong systems. And then give of yourself, raise others up and don’t be afraid to let others see your greatness because when they see your gifts they will be drawn to what you can contribute and it will positively impact your business.
What do you think?
2 Responses to ““Technology does not run an enterprise, relationships do””
Comment from Nicola
Time February 10, 2010 at 8:01 pm
I love the math-leet kid. He is the kind of kid I would like my children to be. He does not need other peoples nods of approval to do what he wants. Self promotion is about believing in yourself and what you are offering and if you totally believe in it, self promotion is easy.
Nicola
http://www.simpledivorceadvice.com
Comment from Russell
Time February 10, 2010 at 2:32 pm
We just watched the movie “mean girls” and one of the characters in it (forget his name) was the “math-leet” kid who had no shame. He would dance and make a fool of himself and he would approach anybody without fear. It was funny, but I found myself thinking “why is this funny” and I realized it is because we are trained year after year that it’s wrong to draw attention to yourself and not to fit it. Seeing someone who doesn’t do that is abnormal and therefor funny. It doesn’t matter that we are trying to “fit in” with a broken model, we all still try to conform to the same pattern. I don’t feel put apon if somebody says to me “you should check this out” why would I fear saying that to someone else.