Consumers Like to Shop within 5 Miles of Home

We’ve got more research that touts online marketing on a local level. BizReport’s Kristina Knight analyzed a new 8Coupons.com study, which found that 85% of its customers “spend their dollars within a five mile radius of home.”
There’s an important marketing lesson here! Consumers are looking for businesses right in their own neighborhood, and using the Web to find them! Knight specifically mentions activities such as:

• Dining out
• Going to spas
• Visiting local bars
• Dropping off dry cleaning

Do you know someone with a business like any of these? What do they do to drive traffic to their door? What are your favorite local business websites?

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