SEO Tips from Patrick Gavin to help your web site get better rankings

Here are some Search Engine Optimization tips inspired by SEO expert Patrick Gavin. These tips will help your web site get better rankings on Google, Yahoo, BING and other search engines.

1. Define your keywords. Focus on “key products, services or areas of expertise,” advises Gavin. And don’t forget about local-oriented keywords that will help nearby customers locate the business! “For example,” Gavin writes, “an attorney may identify ‘bankruptcy law’ as a primary keyword, then add ‘bankruptcy attorney’ as a related term and ‘Chicago bankruptcy attorney’ to attract local visitors to the website.” Gavin also tells readers to review the competition. This is a common strategy among larger companies, and it’s a great way to see what successful businesses are doing to draw traffic.
2. Keep the content fresh and relevant! After deciding on some keywords, it’s time start using those terms and phrases in Web site content. This way, according to Gavin, businesses can “improve their position on the search engine results page for relevant searches.” And if you want an easy way to keep your content new and fresh, integrate a blog into your site. Each new entry is new content and another opportunity to add relevant key words into your site. And for content you don’t have to create, ask blog readers for comments to your posts. This will add new perspective, make your readers and web site visitors feel involved in the topics and add new content to your site. It is also a great way for your reader to get a reciprocal link back to their site when they post to yours.
   
3. Leverage social media! Do you have Twitter, Facebook or Google Buzz accounts for your business? Integrate social network accounts with your site…it’s an effective way to create a comprehensive online presence that larger corporations spend tens of thousands of dollars to create! It’s also a great way for businesses to optimize their site and expand their promotion efforts.
4. Measure, measure, measure! There’s a reason why we packed so much information in the site statistics section of our Web solution. These metrics will help businesses evaluate the effectiveness of their online marketing, especially when it comes to search engine optimization. Gavin says that businesses should “continuously review their performance and adjust their strategy accordingly to actively improve their site and maintain an edge over the competition!”
   

Many Web hosting companies tack on extra charges to provide tools like these. When deciding on a web solution to provide you with the best web design, e-commerce and SEO make sure you work with a company that includes all of these at no extra cost. You should be able to have a good SEO site without having to pay additional costs.

What kind of information do you look for when you visit a local business owner’s site?

How do you keep your content fresh for your visitors?

What are your favorite social networks to incorporate into your web site design?

Make sure you leave a comment below and include your web site address for some additional SEO back  to your own web site. =)

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