Blogging Tips for Business Owners

One of the most common concerns expressed by small business owners who are new to digital marketing is that they don’t know what to write about in their blog entries. That means they’re neglecting a valuable opportunity to market their business and communicate with their customers. And since our Web solution comes complete with Blogger integration tools, it’s easy for businesses to maintain a blog as part of their digital presence. So here are some tips about blogging to make it easy and effective for your business…

• Tell your story. This is a great way for businesses to get their blog started. Who are you? Who’s on your team? Why did you choose the industry you’re in? When did you decide to become an entrepreneur? This topic can be separated into a series of entries, too.
• Put the audience in your shoes. Tell readers what a day or a week in your business is like. Take us on a tour of your world.
• Get out into your community. Being active in various community events (like local fundraisers) creates a win/win scenario for everybody involved – it’s a way for businesses to promote themselves while contributing to a worthwhile cause. Use your blog to share that experience with readers. Take pictures; describe the event and tell readers what compelled you to become involved with that particular cause.
• Compare your business to the big fish. Small- and medium-sized companies everywhere almost certainly face larger national competitors. If you operate one of these smaller businesses, what gives you a competitive advantage over the corporate giants? Maybe it’s your understanding of the local culture. Perhaps you partner with other local companies. Regardless of your industry, you can always make a solid case for your business against the others with just a little brainstorming.
• Use your resources! Check your site statistics to see what your most popular products or pages are, and create a blog post from that information. Or consult your Facebook and Twitter pages to find inspiration from your online community. You can also use trade publications as an inspiration to discuss new and innovative ways you are doing business, streamlining, system-izing and innovating.
  
• Ask the readers! This is another way to leverage multiple features in your Web solution. Send questions or requests for content ideas via e-newsletter, Twitter feed, Facebook or with a simple post on the home page! Customers will love feeling included and will appreciate knowing that their online voice is heard!
• Blogging is simple and takes very little time if you come at it with a logical and organized approach. The best way to start is within your current work style. If you like to plan things out well in advance, take some time to do plan and strategize a time line and topic flow. If you are the type of business owner that likes to be inspired, then keep your eyes and ears open for things that interest you and will interest your customers and followers and write about that.

Blogging is an important piece of your online strategy because it lets your customers and future customers get to know you better and gives your site fresh new content regularly, which helps you with search engine results.


What types of topics do you like to read about most in the blogs you follow?


What are your favorite topics to write about when you are writing your blog?


What other ways do you get inspired for new entries?

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