Female Demographic Loves Social Networking

Recently I was meeting with a prospective client and we were talking about his web site needs. Not only does he want to redesign his site but he wants to refocus it as well. He has found that while his business appears to be aimed at the male demographic, it is actually very female-centric. His best long term customers are women. And he’s embracing that fact.

He has started to gear his advertising and marketing toward a more female audience and his web site is no exception. I am confident that we will be able to meet these goals and am happy to report that our new social networking strategic consultations will fit well in that strategy as well.

It turns out business owners whose businesses target a female demographic benefit greatly from the integrative social media widgets available through our web and internet marketing solution. According to comScore, women worldwide spend 30% more time on social networking sites than their male counterparts.

So not only will we work to assist our newest client with his web design to appeal to a more feminine audience, he will be able to take advantage of our social networking promotional avenues with ease.

2 Responses to “Female Demographic Loves Social Networking”

Comment from Andrew Langerman
Time August 19, 2010 at 6:19 pm

Hmmmmm interesting.

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