Archive for 'Uncategorized' Category

Is Your E-Commerce Costing You Customers?

Companies spend good money creating e-commerce that is clunky and user-unfriendly. And they are paying a LOT for these sub-par solutions. I guarantee they are not trying to create a bad user experience.

30% of consumers are using local content-driven web sites as the main way they learn about new products and services. Imagine how many customers you would have just by having an average online shopping experience for your customers. How about a GOOD shopping experience….

“Getting information off the Internet is like taking a drink from a fire hydrant.” Mitchell Kapor

Web site development and design, including e-commerce, should be an oasis for visitors who are getting overwhelmed with information.

Keeping Customers Wanting More Online

Armando Roggio at PracticalEcommerce discusses important additions to today’s websites to help businesses increase their online footprint:

Create Unique Product Descriptions. Don’t be dull! Tell your prospects and clients to keep their product, service and menu item descriptions short, but also remind them to add a unique twist to those descriptions. Remind them also to [...]

Make It Powerful, Make It Yours

Small to Medium Sized Businesses know how much competition they have out in the market place. And that competition gets even bigger when they venture onto the internet. Many business owners have sites already but are not sure what to do with them and so they end up being as effective as an online brochure [...]

Online Sales Projected To Increase 200% by 2012

The evolution of shopping is bringing more and more people online to purchase consumer packaged goods and services.
“The way consumers shop for everyday products continues its transformation towards the Web,” wrote David Wiesenfeld, Nielsen’s VP of Brand Advertiser Solutions Online Division.
Wiesenfeld offered the following prediction: “In the future your children will likely conduct [...]

On the Web – Content Drives Sales

It’s time for small- and medium-sized businesses to move beyond their online brochures and pack their Web sites with engaging, interactive content…and your Web solution is the key!
We’ve been talking a lot about this lately, and we’ve got even more advice on the topic this week! Bill Siwicki at Internet Retailer interviewed some leading [...]

Value Hunters Scour the Web For Deals

We’ve been telling you for months about ongoing research proving that today’s budget-conscious consumers are gravitating to the Web to find products and services instead of venturing to brick-and-mortar stores.
And the latest study by Penn, Schoen and Berland Associates (in partnership with LinkShare) reveals that all those consumers who have turned to the Web are [...]

E-Commerce Revenue Looking Up for 2010-2012

There’s no doubt that 2009 has been a sluggish year for retail growth in most sectors, but eMarketer is forecasting some good news! According to the research firm, US retail e-commerce sales are going to reach $135.2 billion next year!
That’s not all…2011 and 2012 are looking even better! Sales will increase nearly 11% in 2011, [...]

E Marketing Favored by Small and Medium Sized Businesses

The latest Local Commerce Monitor Wave report from The Kelsey Group shows that small- and medium-sized businesses are leaving traditional advertising mediums in the dust! For the first time in the 13 years that the study has been conducted, small businesses are using online media more than ever to advertise. They’re cutting back or entirely [...]

Website Advertising As Effective As Television Advertising

The latest study by comScore and dunnhumbyUSA reveals that online advertising is as effective as television advertising…and sometimes even more so!
comScore’s Gian Fulgoni said, “It is likely that the more precise targeting ability of the Internet—especially in terms of accurately reaching the desired demographic segment—is a key reason for effectiveness. This is meaningful in [...]