Archive for 'Communicating with Customers' Category

Trista Polo Interviews Measured to Fit Owner, Beverly White at BNI 10 Minute Presentation

Trista Polo Interviews Measured to Fit Owner, Beverly White at BNI 10 Minute Presentation

Blogging Tips for Business Owners

Blogging is simple and takes very little time if you come at it with a logical and organized approach. The best way to start is within your current work style. If you like to plan things out well in advance, take some time to do plan and strategize a time line and topic flow. If you are the type of business owner that likes to be inspired, then keep your eyes and ears open for things that interest you and will interest your customers and followers and write about that.

Blogging is an important piece of your online strategy because it lets your customers and future customers get to know you better and gives your site fresh new content regularly, which helps you with search engine results.

Here are some tips to help you blog with ease….

“Getting information off the Internet is like taking a drink from a fire hydrant.” Mitchell Kapor

Web site development and design, including e-commerce, should be an oasis for visitors who are getting overwhelmed with information.

Consumers Prefer E-mail to Direct Mail

Our latest numbers come from the ExactTarget 2009 Channel Preferences Survey, which found that 92% of online consumers have opted-in for an e-mail list.
“It’s by far the most popular channel for permission-based promotional messages across every age group,” according to the survey. That means the e-mail marketing tools available in your Web solution will [...]

Secrets to Customer Interaction

Businesses in all industries are always looking for ways to reach new customers and engage their existing ones. Top-performing companies know the secret to effective customer relations: Quality e-mail marketing!
That was the topic of the latest Webinar by Practical Ecommerce and Yesmail. “Email Marketing Best Practices for Small Business: New Customers, Repeat Sales” offered [...]

Addressing Solutions to Common Challenges

Businesses are looking for solutions that will address common challenges…and your Web solution is the key! According to the Retail Systems Research CRM and Loyalty 2009 Report, survey respondents listed the following as top challenges for their business:

Consumers are price-sensitive in today’s economy
Retaining existing customers
Attracting new customers
Consumers expect a higher level of customer service

Also, the [...]