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22 April 2009
Attracting reviews on your website
Helen Leggatt at Bizreport explains further:
"Providing consumers with user-generated reviews and feedback is a great way of building trust and loyalty," writes Leggatt. But to start building that trust, "...you need to begin encouraging feedback as soon as possible."
What's the best way to get customers writing reviews? Tell your clients and prospects to offer an incentive! Leggatt points to one Web site that generated about 1,000 reviews from customers on its site in a matter of ten days! Their secret? The owners of the site e-mailed customers offering a raffle prize and an e-coupon for their next purchase in exchange for their reviews!
To maintain fresh review content, Leggatt writes, "keep reminding customers that their feedback is welcomed." Tell your clients and prospects to use space on confirmation e-mails, product pages and e-newsletters to remind site visitors that they can write reviews! Sharing this advice will add to your own expertise and help your clients get their site off to a great start!
Trista (23 April 2009)
I love the idea of reminding your customers regularly to post reviews. Its not something most people think to do or take the time to do. But they are usually willing to when they have a moment. By reminding them, it helps them think of it when they do have time. A review or testimonial is so important because I can say anything I want about my service. When my customers say it, it has so much more weight and credibility.
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