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30 May 2009
Capturing the Social Networking Giant
The buzz in internet marketing revolves around social networking sites like FaceBook, Twitter, LinkedIn and many others. If you are ignoring this piece of your marketing puzzle, your revenue may suffer. Twitter is one of the newer ways to take advantage of social networking and has gained a lot of press since Ashton Kusher reached over 1 million followers. Using Twitter effectively may seem ellusive at first but there is a new tool out there by Lyris HQ that could help you. According to Kristina Knight of BizReport.com, "First, marketers monitor how the Twitter feeds are performing based on pre-set search terms. The Tweets are then shared through email and newsletters in the form of widgets. When the email is opened, the Twitter widget will take the user to their Twitter feed, generated a shortened URL and subject line so that the feed can be shared. From there marketers can measure traffic from Twitter back to their Website and determine who consumers are engaging with the feeds."
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