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06 June 2009
Direct Mail Costs Rising, Email Contact Crucial
The United States Postal Service recently increased the price of postage once again. Small- and medium-sized businesses that advertise through direct mailing may soon find that these frequent price increases will take a toll on their marketing budget, and they won't be drawing many customers, either! According to the Justin Downey Marketing team, "The implication for direct marketing is simple. As postal rates go up, direct marketing budgets are less capable of delivering marketing messages to intended audiences with the same frequency."
Downey concludes that as direct mail becomes obsolete, e-mail is poised to become a viable marketing alternative. It costs less, it's green and it reaches more customers.
AllThatInternet.net provides powerful email marketing tools to stay in touch with customers and keep them informed about specials, new products/services and industry information that would interest them. Trista Polo, Sr. Relationship Manager for AllThatInternet.net, says "I keep in regular touch with my clients and prospective clients. It keeps me top of mind and helps me provide value. When I send email out to my clients, I make sure it has valuable information for them on enhancing their impact and helps them increase revenue. I encourage anyone using email marketing to ensure there is value for the reader, in addition to information provided for the purposes of getting a sale."
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