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02 July 2009
Web Presence Essential for Small Business Owners
Justin Kitch, a Web marketing expert from the firm Intuit, recently told Entrepreneur.com readers that:
"It continues to baffle me why any small business wouldn't use the Internet as an essential sales, marketing and customer relations tool."
That's because the Web is more effective than traditional marketing methods! As Kitch puts it, a Web presence "enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services."
That's vital information you can tell your prospects to build value in a walkthrough, especially since your solution boasts features like feedback forms, e-mail campaign capabilities and even a customer review tool!
Kitch has another critical piece of advice for businesses to make the most of their online storefront: "...make it easy for people to find you!"
He writes that small businesses should go beyond listing the physical address and phone number of the brick-and-mortar location. That's why your Web solution allows site visitors to access driving directions-complete with a map-directly on the Web site! There's no need to go to an outside resource and no mystery when it comes to finding the physical store!
Kitch also encourages business owners to display their Web address... everywhere! "...all of your print communications with your customers, everything from newspaper ads to sales receipts, should include your Web address." Pass that tip along to prospects or clients who aren't optimizing their online marketing efforts!
Great advice so far, but these days a simple Web site isn't enough. According to Kitch, a site must encompass the unique qualities of a business. That's why he urges site owners to customize, customize, customize!
"The Internet is all about specialization and customization," Kitch writes, "...changing the style and tone of your message online is inexpensive and easy to do. Rework your messages constantly to determine what draws the most customers into your store."
You already know that your Web solution makes that process quick, convenient and fun! From checking site statistics to making site modifications, your clients can easily experiment to make the most of their Web marketing efforts!
Above all else, Kitch writes, "The key is to get started. Once you've established a Web presence, you can experiment and expand to build a cost-effective marketing tool that will keep customers coming to your door."
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