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04 September 2009
July Online Sales Encouraging
July was an encouraging month in the world of online sales, according to the IMRG Capgemini e-Retail Sales Index! Capgemini's Mike Petevinos said, "Online continues to perform strongly with year-on-year growth in July exceeding the last 12 months average at 16.8%...as retailers further improve their online propositions with better product information, visual merchandising and delivery methods."
And Tina Spooner, also with Capgemini, said online retailers were clearly outperforming their brick-and-mortar counterparts.
"It is evident that online me rchants are becoming more sophisticated in their marketing efforts and e-mail communications to their customers, the result of which can be seen in higher conversion rates..." Spooner said.
Strong online retail performance isn't just true for businesses in the UK...it's everywhere! Businesses that leverage the Web are going to experience better success and growth during the downturn, and retailers are catching on.
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