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30 September 2009
Digital Takes Over Print Marketing in 70% of the Cases
Marketers are tossing traditional media out the window, and they're picking up digital marketing strategies instead! That's what the most recent survey by the Association of National Advertisers and Marketing Management Analytics has revealed. A key finding of their 2009 survey showed that 70% of respondents seeking to improve their results without breaking their budgets are exchanging traditional marketing methods (direct mail or billboards, for instance) for cost-effective digital initiatives!
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